The Born ID

About.

We believe in the importance of quality and the attention to detail, we believe in things made with time and love, we believe in the process, we believe in finding happiness in the smallest of things and beauty all around us. The Born ID is a creative studio that designs strong, emotive and enduring identities.

Talk to us. We’d love to hear your story. We’ll combine strategic thinking with visual design and take your project to the next level. We’ll create a custom proposal based on your needs and be by your side from start to success.

Creative Director

Originally trained as an architect, Greta is a commercially astute, culturally connected Creative Director with a passion for all things design. Growing up in Buenos Aires, studying in London and now living in Madrid, Greta has an intimate knowledge of contemporary culture, demonstrated creative talent and extensive experience in interior design & planning, branding, website design, product and packaging for the worlds of hospitality, retail, luxury, arts and lifestyle brands. Greta’s aim is to translate her clients vision – whatever that may be — into reality.

Creative Director

Lara is a Creative Director with a design business mind and a deep understanding of the luxury industry. With almost a decade of experience in the fashion world and an educational mix between business, fashion design and photography, Lara developed a strong eye for detail and a passion for visual storytelling. Having worked at Etro, NET-A-PORTER and Threads Styling, and lived in Milan, London and currently NYC, Lara brings a fresh style and elegant approach to The Born ID.
Lara is a Creative Director with a design business mind and a deep understanding of the luxury industry. With almost a decade of experience in the fashion world and an educational mix between business, fashion design and photography, Lara developed a strong eye for detail and a passion for visual storytelling. Having worked at Etro, NET-A-PORTER and Threads Styling, and lived in Milan, London and currently NYC, Lara brings a fresh style and elegant approach to The Born ID.

Creative Director

the born id. the born id. the born id. the born id. the born id. the born id. the born id. the born id. the born id. the born id. the born id. the born id.

Our Values.

WE LIKE A CHALLENGE
We overcome hurdles and question conventions. We strive for innovation every step of the way.

WE ARE GENUINE
We’re honest, open and true to ourselves. Everything we do is authentic.

WE ARE ETHICAL
We are truthful, fair and honest. We keep our promises and treat others respectfully.

WE LOVE WHAT WE DO
We believe in doing what makes us happy. We are visual story tellers and love translating ideas into tangible results.

WE CARE
We are committed. Our client’s happiness is our ultimate success. We won’t stop until you are thrilled with the results.

WE DELIVER
We work to the highest of standards. We focus on every detail providing quality in every single touchpoint.

our work. our work. our work. our work. our work. our work. our work. our work. our work. our work. our work. our work. our work. our work. our work.

COLLECTA
Art your
soul.
KATHERINE SHENAMAN INTERIORS
Timeless
elegance.
SENTA
Your 60 minute
holiday.
PALMAR
The new way
to drink.
ALINCO JAMS
We’re
jamming.
80.20
Climate Risk
Projections.
USOLÉ
Love the sun, love your skin more.
TALE OF THE WHALE
Saving the
whales, one
swing at a time.
TATEL
Spanish cuisine
at its finest.
BIO VANITY
Sustainable
beauty in a
mystery box.
KUPURI
Long dreamy days at your favorite beach club.
KINDNEST
Stimulate
creativity &
sustainability.
BLOOM
Beauty inside out.
NATHALIE
Fresh, balanced &
beautiful food
on the go.
ISABEL
Wine and dine
in style.
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