The Born ID

ASSOULINE: Holiday Campaign.

ASSOULINE is the most important luxury publisher in fashion, design, travel and lifestyle. Thanks to their combination of beautiful imagery and world-known cultural approach Assouline books are the perfect piece for any coffee table or home library. It’s known for its high-quality production, including premium materials and modern covers. The Born ID was chosen to create the 2022 Christmas Holiday Campaign where we developed a variety of content to fit each book tier’s target audience. 

The campaign was a success with the content produced reaching record views and engagement for the brand.