GRAHAM WINES: Branding.
GRAHAM WINE is an ethically-made wine and spirits store located in the heart of Williamsburg. A brand with strong values that only offers the best selection of wines and spirits who also share and respect their own social and environmental principles. The client was looking for a bold and Bauhaus-inspired design with non traditional fonts. Colorful, extravagant, and modern.
Ethical. Organic. Responsible. Sustainable.
Local. Purposeful. Transparent.
Committed. Caring. Virtuous. Responsible.
The brand focuses on selecting the most delicious wines and spirits but also only chooses brands with fair labor practices, made with environmentally responsible farming procedures. The branding had to reflect their core values: organic, sustainable and biodynamic yet also have a bold and colorful aesthetic.