The Born ID

KUPURI: Branding. Brand Architecture.

KUPURI Beach Club is a space for relaxation and enjoyment. A place to spend long dreamy days alongside one of the region’s best beaches. Somewhere to unwind and why not, enjoy a chilled glass of your favourite beverage.

Experience.    Family-Friendly.    Elegant.

Fresh.    Fun.    Vibrant.    Relaxing.    Premium.

Delicious.    Authentic.    Sporty.

Experience.    Family-Friendly.

Elegant.    Fresh.    Fun.    Vibrant.

Relaxing.    Premium.    Delicious.

Authentic.    Sporty.

 KUPURI Beach Club offers a wide array of family friendly activities all day long. Whether its adventure filled ocean sports, fun and games at KIDDOU, a yoga or pilates class, a relaxing massage at Navi Spa or a delicious meal at Ka or ASAI, KUPURI caters to all.

ASAI is the main Japanese restaurant located at KUPURI. For the ASAI branding we chose a symbol that means “SOUL” in Japanese, same as KUPURI in Huichol.

For Ka restaurant we developed a new proposal based on the shape of the pool, but with a Mex-Asian design aesthetic.