The Born ID
KUPURI: Branding. Brand Architecture.
KUPURI Beach Club is a space for relaxation and enjoyment. A place to spend long dreamy days alongside one of the region’s best beaches. Somewhere to unwind and why not, enjoy a chilled glass of your favourite beverage.
Experience. Family-Friendly. Elegant.
Fresh. Fun. Vibrant. Relaxing. Premium.
Delicious. Authentic. Sporty.
Elegant. Fresh. Fun. Vibrant.
Relaxing. Premium. Delicious.
KUPURI Beach Club offers a wide array of family friendly activities all day long. Whether its adventure filled ocean sports, fun and games at KIDDOU, a yoga or pilates class, a relaxing massage at Navi Spa or a delicious meal at Ka or ASAI, KUPURI caters to all.
ASAI is the main Japanese restaurant located at KUPURI. For the ASAI branding we chose a symbol that means “SOUL” in Japanese, same as KUPURI in Huichol.
For Ka restaurant we developed a new proposal based on the shape of the pool, but with a Mex-Asian design aesthetic.