The Born ID

Pistachio Magazine: Re-Branding.

Pistachio Magazine is a curated kids fashion subscription and personal kids fashion styling service. The brand offers a sophisticated fashion styling service for modern families using a variety of kids clothing brands from USA, Europe and Asia. Their goal at Pistachio Magazine is to make parents’ lives easier, happier and full of joy as well as adding an artistic and personal touch to children’s daily wear.


The brand was looking for a gentle, dreamy and artsy brand identity to launch their new business with a strong organic and sustainable approach. 

Caring.      Mindful.      Gentle.

Dreamy.      Organic.      Airy.

Romantic.      Sweet.      Soft.      Artsy.

“Life of modern parents can be chaotic, overwhelming and stressful. Pistachio Magazine is here to help. “We reimagine how parents shop clothes for their kids. We are a curated styling boutique helping parents live a happy, passionate, and mindful life”