The Born ID

Tail of the Whale: Branding. Brand Architecture. Brand Vision.

Tail of the Whale is one of the world’s most iconic par 3 holes in the Pacifico Golf Course of Punta Mita. It’s not only the destination’s renowned signature hole designed by Jack Nicklaus, but also the only natural green island in the world. A true bucket list experience.

Premium.    Sporty.    Responsible.    Iconic.

Conscious.    Sustainable.    Inclusive.    Global.

Breathtaking.    Exclusive.

Premium.    Sporty.    Responsible.

Iconic.    Conscious.    Sustainable.

Inclusive.    Global.

Breathtaking.    Exclusive.

Tail of the Whale is strongly committed to helping the environment and works in conjunction with Fundacion DINE Punta Mita for it’s sustainability project: ECOTOW. This collaboration focuses on eliminating single use plastic bottles in Punta Mita destination as well as educating and supporting the local community in best recycling practices.

This project focuses on creating a strong brand identity for Tail of the Whale and ECOTOW, two brands that co-exist in harmony within the Punta Mita brand.

our work. our work. our work. our work. our work. our work. our work. our work. our work. our work. our work.


Love the sun, love your skin more.